It’s Funny. When You go The Extra Mile, You Find There Is Not Much Traffic
I wish I could claim this quote for my own, but I can’t. Sales Training guru Brain Tracy said it. But it is so true, especially when it comes to personal branding.
I cannot tell you how often I work with large groups of people who come away from my personal branding seminar fired up, ready to invest the time and effort necessary to build a powerful, compelling personal brand only to watch them putter out when it is time for the rubber to hit the road.
Personal Branding is a long game. Many start, but few sustain what it takes to set themselves apart.
Think of it this way. When we buy a new house, there are some obvious high impact changes we can make right out of the gate to significantly increase the equity in the house – redo the kitchen and bathrooms, paint the house and freshen up the landscape.
After that what is left are the small, less glamorous details – the crown molding and base boards, touching up the paint here and there, putting up the incidentals decorations. Each of these actions by themselves are inconsequential, but together they turn the house into a home.
So, it is with building a compelling personal brand. The majors are obvious – get in shape, redo your wardrobe, buy a new car. All important, high impact actions. Once these obvious, sexy changes have been implemented what’s next?
The small stuff. Remembering names, improving your craft, becoming a better public speaker, being more responsive, showing up on time, clean up your language, becoming more educated and interesting, writing hand-written notes, etc. I could go on and on.
Make a list of 100 things you can do to improve your brand over the long haul and once you execute on all 100 make another list and execute on that. And again, and again, for the rest of your life.
Depending upon your outlook on life, what I am about to tell you will either annoy or empower you.
Everything you do either adds to your personal brand or subtracts from it. Ain’t nothin you can do to change this fact.
The 10X Networking Group (10XNG) is a select program for Rainmakers earning more than $500,000 per year.
Participants must have strong personal brand credibility AND be willing to leverage that credibility to make introductions for other members of the network.