I wonder how many of us who take steps to protect against our identities being stolen are as intentional when it comes to protecting our personal brands? There are two very critical absolutes when it comes to protecting our personal brands:
I must say that I am amazed at how many people are afraid to speak up against popular opinion for fear of standing alone. Standing alone is not easy, but it is important if you want to be somebody special.
The Person to See makes the commitment to read several books a year, which will make him/her a better person as well as a better professional. The average college graduate reads .7 books per year. (No, this is not a typo!)
There are three reasons why personal brand excellence is not optional if we hope to compete in today’s competitive marketplace.
The Person to See does not wait until catastrophe strikes (e.g. earthquakes, fires, floods, etc.) to spring into action. Especially if he/she has a family.
For years I have told my clients that success is simple. If you are not where you want to be it is for only one of two reasons (or both). Either you are not in front of the right people or you are, and they don’t like you.
Class is a hallmark of The Person to See. And class is respecting the feelings of others, especially those who may not be as financially successful as you or who are lower on the decision-making chain.
I wish I could claim this quote for my own, but I can’t. Sales Training guru Brain Tracy said it. But it is so true, especially when it comes to personal branding.
Living beyond one's means is often a by-product of insecurity.
Men’s Health Magazine conducted a survey of its readers to find out just how many men think they are good looking. An astonishing 80% of all men do not think they are good looking. They think they are really good looking!