The Two Reasons You Are Succeeding (or Failing)
For years I have told my clients that success is simple. If you are not where you want to be it is for only one of two reasons (or both).
Either you are not in front of the right people or you are, and they don’t like you.
Think about it. If you are a man and you want to be married, but you cannot seem to make it happen it is because either (1) you are not meeting the right people or (2) you are meeting the right people and they don’t like you. Ouch! Right? It is true and once you accept this fact you will begin taking control of your life.
This reality applies to every facet of life; candidates for political office, employees looking to rise up the corporate ladder, the unemployed looking for a job, salespeople trying to close a sale, etc.
I remember a client once asking me to meet with his friend who was a candidate for a job for purposes of coaching him. This person was very talented and had all the capabilities to do the job. The problem was, he was like black licorice. Not a lot of people like black licorice.
We spent two hours coaching. Prepped and ready to go, the candidate promptly went in and bombed! I called the potential employer (who I knew), asking for feedback. Here’s what I was told, “The guy obviously new his stuff and would be great, but he would drive us nuts.”
I shared this feedback with the candidate to which he responded “Well, I am who I am and I cannot change that.” WRONG! You absolutely can change your brand.
There certainly are things we cannot change about ourselves, such as our height, skin color or nationality. But we absolutely can change our personal brand. We just must want to.
It is just a lot easier for people to default to the “I am who I am” mentality than it is to take a hard look at oneself and how one comes across.
Challenge: Ask five people the following question “What is the word or phrase that comes to mind when you think of me?” Takes guts, but it could pay a lifetime of dividends.
The 10X Networking Group (10XNG) is a select program for Rainmakers earning more than $500,000 per year.
Participants must have strong personal brand credibility AND be willing to leverage that credibility to make introductions for other members of the network.