Consultative Sales Training & Coaching
Developing consistency and producing predictable outcomes
Cam Newton’s dumb comment about a woman reporter who asked about receiver routes in a recent press conference is a case in point. Was it foolish? Yes. Insensitive? Yes. Does it mean he thinks women are lesser than men? I doubt it.
I wonder how many of us who take steps to protect against our identities being stolen are as intentional when it comes to protecting our personal brands? There are two very critical absolutes when it comes to protecting our personal brands: