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The Personal Branding Group

“If you don’t pick your own personal brand, others will do it for you”

Personal branding is the new holy grail of marketing. Whereas superior skills, great resources and inside knowledge at one time gave us a competitive advantage, now these resources are merely prerequisites if we even hope to even compete in today’s competitive marketplace. Our personal brand – the word or phrase we want others to think of when they think of us – is all that is left to differentiate us from the rest of the pack.

The Personal Branding Group’s expertise lies in helping professionals stand out from the pack and position themselves as The Person to See™ with their target audiences. We offer a complement of services designed to help you create your unique personal brand and deliver on your brand promise.

Our programs range from individual coaching to customized in-house business development and sales training. Our promise is simple. If you are willing to do the work we can be that catalyst that will help you explode to the next level.

What is a personal brand?

All Success Includes Failure, So Just Get Started

All Success Includes Failure, So Just Get Started

How many of us put off what we know we should do because of that invisible mental blocker, fear of failure? I know I have. A lot more than I care to remember. As I am writing this, Magic Johnson comes to mind. It was 1984 and Magic was in his third consecutive NBA Finals, his first against Larry Bird. What should have been a final that brought out his best, resulted in Magic earning the nickname “Tragic.”
Three Things That Matter When Trying To Stand Out. Uniqueness, Uniqueness And Uniqueness

Three Things That Matter When Trying to Stand Out. Uniqueness, Uniqueness and Uniqueness

Coming up with real differentiators is tough. It is no surprise then, that those who invest the time to discover what makes them unique have both an easier time selling themselves and enjoy far more success than those who do it the way it’s always been done.

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