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The Personal Branding Group

“If you don’t pick your own personal brand, others will do it for you”

Personal branding is the new holy grail of marketing. Whereas superior skills, great resources and inside knowledge at one time gave us a competitive advantage, now these resources are merely prerequisites if we even hope to even compete in today’s competitive marketplace. Our personal brand – the word or phrase we want others to think of when they think of us – is all that is left to differentiate us from the rest of the pack.

The Personal Branding Group’s expertise lies in helping professionals stand out from the pack and position themselves as The Person to See™ with their target audiences. We offer a complement of services designed to help you create your unique personal brand and deliver on your brand promise.

Our programs range from individual coaching to customized in-house business development and sales training. Our promise is simple. If you are willing to do the work we can be that catalyst that will help you explode to the next level.

What is a personal brand?

Hyper-sensitivity Has Gone Too Far – Be The Voice Of Reason

Hyper-sensitivity Has Gone Too Far – Be the Voice of Reason

Cam Newton’s dumb comment about a woman reporter who asked about receiver routes in a recent press conference is a case in point. Was it foolish? Yes. Insensitive? Yes. Does it mean he thinks women are lesser than men? I doubt it.
Life Lock Your Personal Brand

Life Lock Your Personal Brand

I wonder how many of us who take steps to protect against our identities being stolen are as intentional when it comes to protecting our personal brands? There are two very critical absolutes when it comes to protecting our personal brands:

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