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Your Team Brand Is Only As Good As The Individual Brands On Your Team

Your Team Brand Is Only as Good as The Individual Brands on Your Team

An organization’s brand is brought to life through the personal brands of the individual team members.

A brand is all about emotion. The inanimate objects – office space, website, marketing collateral - which form the basis of the organization’s brand radiate absolutely zero emotion. It is the individual brands of the team members which bring the organization’s brand to life – or kill it.
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