Integrating a Mindset of Personal Excellence and Responsibility Throughout Your Organization
At the heart of every great organization are talented people who stand for something special. These are the kind of people with whom your customers want to do business. The standard by which others in the industry measure themselves. They create a compelling environment that attracts other top talent.
In a nutshell, your people and what they stand for determine whether you are an industry leader or are struggling with the rest of the pack.
With The Personal Branding Group’s Six Disciplines of a Great Personal Brand workshop, your people will learn how to differentiate and market themselves better than the competition. The time-tested strategies taught in this workshop will ensure that your people, organization and products/services will not end up as just another face in the crowd.
The longer you wait, the more likely it is that your people and their messages will be drowned out by all the noise.
Apply Proven Techniques that Can Immediately Impact Your Organization
Two things can catapult your business to the top overnight: 1) technology and 2) people. Most organizations focus too much on the former at the expense of the latter. The Six Disciplines workshop offers an innovative approach to shifting the focus to where it belongs—on your people. Building an organization of great personal brands is the key to producing and sustaining extraordinary results. Participants will learn how to perfect their craft, differentiate themselves from the competition and develop into industry leaders whom clients admire and the competition envies.
Invest in your people with the dynamic Six Disciplines of a Great Personal Brand workshop and you can expect:
- Increased productivity and accountability
- Improved reputation in the marketplace
- Development of a culture of excellence
- An organization that attracts other top talent
- A greater sense of organizational purpose and vision
How We Deliver On Our Promise
The Six Disciplines of a Great Personal Brand Fundamentals Workshop is taught as a 1-day, facilitator-led, interactive workshop. The workshop includes:
- Participant manual
- Valuable peer-to-peer learning experience
- A copy of The Power of Personal Branding
- Reinforcement tools
The Payoff
Make no mistake about it, building a personal brand that commands respect is hard work. But the payoff can be transformational. People will seek you out. Others will follow your guidance. Life will be easier because you will attract more opportunity. In sum, having a dynamic personal brand will start you down the path to becoming The Personal to See™ in your industry.
Sample Course Curriculum
COURSE
TIMELINE |
KEY DISCIPLINES |
PARTICIPANTS CAN
EXPECT THESE RESULTS |
AM |
Honing Your Craft |
Identification of top performer skill set.
Planning for growth and development
Commitment to taking key risks |
AM |
Picking the Right Personal Brand |
Clarifying the importance of personal branding
Crystallizing the right personal brand for you
Creating emotional attractiveness |
AM |
Articulating Your Uniqueness |
Mastery of the 15 Second Commercial Process
Differentiating yourself in seconds
The secret to being more articulate than the competition |
PM |
Standing for Something Special |
Crafting challenging standards
Practicing professional behavior
Looking and acting the part |
PM |
Being Intentional |
Setting and achieving S.M.A.R.T. goals
Maximizing efficiency of performance
Taking responsibility and embracing accountability |
PM |
Building Your Likeability |
Mapping out a plan for building personal brand equity
Do’s and don’ts of personal branding
Using influence productively |
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