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Personal Branding Blog Critiques Today’s Newsmakers

ThePersonToSee.com Launched to Examine Who’s on Top, and Who’s a Personal Branding Flop; Paris Hilton and Lindsay Lohan Beware

Los Angeles – More than ever, creating a captivating personal brand is key to professional and personal success. But by today’s standards, much of the world would consider Albert Einstein a nerd, while Paris Hilton enjoys near iconic status. That’s why personal branding expert Tim O’Brien has launched ThePersonToSee.com – a new blog that dishes out brutally honest commentary on the personal brands of today’s newsmakers.

Recent entries include O’Brien’s take on the flap over John Kerry’s remarks regarding military service in Iraq, the growing “rock star” status of Illinois Senator Barak Obama and the less-than-optimal effect of Katie Couric’s “silly sign-off.”

“It’s sad that in 2006, many people seem to care more about who’s on American Idol or who is using Botox than about eradicating AIDS,” said O’Brien. “At its best, personal branding isn’t about creating hype and celebrity; it’s about highlighting and demonstrating qualities such as class, talent and intelligence in order to earn the public’s respect.”

O’Brien critiques the personal branding successes/failures of individuals who glisten under the light of celebrity. He pulls no punches as he critiques those who fail to make a distinction between fame, and effective personal branding. He also gives credit where credit is due, acknowledging individuals who have developed great personal brands that have earned the public’s respect.

“Tiger Woods is truly a winner, Tom Hanks is in fact a nice guy and Oprah Winfrey is, without question, a dynamic presence in society,” O’Brien added. “These leaders have developed great personal brands based on their deeds, not just name recognition. They prove that class, talent and intelligence don’t have to take a back seat to beauty, the latest hip clothing styles and bad-boy behavior.”

In addition to brutally honest commentary, ThePersonToSee.com examines what it takes for individuals to create their own effective personal brand within their target audience. The blog includes tips, suggestions and a growing list of attributes to help someone become “the person to see” in his/her respective field. For example, readers will learn the principles behind creating a personal “uniqueness statement” that can be communicated with clarity in less than 15 seconds.

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